*Data taken from Sensor Tower estimated US game downloads from June 2018 **Data taken from Sensor Tower estimated US game download from June 2018 and assessing the apps mechanics and monetization stream ***Rock of Destruction, Stone Skimming, Dune, Twenty48 Solitaire, Fight List, Paper.io, Twisty Road, Splashy, Waves, The Cube – What’s Inside, Flying Arrow, Stack Jump, Rolly Vortex, Baseball Boy, The Fish Master, Snake VS Block, Color Road, Helix Jump, Hole.io ** Number of games in the Top 100 Free Games US Chart - June 2018 Publisher Broadening the view to all Hypercasual games, approximately 57% of all free game downloads can be attributed to this space. Reviewing the estimated data on Sensor Tower for June in the Top 100 US Free Game charts, Voodoo accounted for 24.7%* of all the free downloads. Space is highly competitive, but there is a clear king of the app store, Voodoo, recently receiving $200 million from Goldman Sachs. Since then, there has been a proliferation of publishers, studios, and solo indie developers each working on similar casual titles. The games were so simple and casual that anyone could understand them in under 10 seconds. They also importantly removed IAP as the core monetization and replaced it with Advertising revenue. The games focused on clear visuals and simple mechanics and very light progression systems.
In 2017 Ketchapp (now owned by Ubisoft) started a revolution of simplicity in game design with mobile titles such as Tower or Ballz. The hypercasual genre has begun to dominate the free app charts.
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